User Experience, Test Your Users’ Behavior with Heatmaps


The heat maps, better known by the English term heatmaps, are a data reading tool that, through the colors and graphics similar to the thermographic images, provide an overview of the behavior of the navigators who have landed on our website. In simple terms, the heatmaps allow us to see the data related to the user experience of our site (or our e-commerce) in order to improve usability, decrease if there was a need for bounce rate and indirectly, adjust SEO optimization.

Optimization with Heatmaps – from specific functions to the recording of an entire browsing session

Having said that I want to dwell for a few lines on the specific functions that this service and in particular its toolbox, is able to offer. The basic functions are the scroll, hover and click maps functions, which are often combined with the ability to record an entire browsing session of a user or a group of users.

  • The scroll function allows you to understand through a different use of colors to where a user is scrolling your page (or pages) internet. The term scroll is a clear reference – not even the only one you will read later – to the movement made with the mouse on the scrollbar. Personally I found this feature really useful especially for those who write content on the site because thanks to it you can see the degree of engagement [involvement – Ed.] And the methods according to which the navigator reads the contents.
  • The hover function, on the other hand, is very interesting from various points of view. Thanks to it is possible to detect the movements of the mouse cursor made by the user on your website, comparing this pointer to the movements of the human being. It would seem a new application of the eye tracker but it is only apparently. In fact, according to industry experts, this similarity does not always work. In general, I can say that the basic idea is useful for those involved in graphic design and therefore wants to make the visual part of the website more efficient and effective.
  • Finally we find the click maps function that analogously to Analytics indicates the clicks received on your internet pages. With an addition to the famous Google tool: click maps also indicates in which position of the site the clicks have been made. This function allows you to test, for example, if a banner or a section of your site have been appreciated in terms of navigability.

Useful heatmaps to improve the user experience, aesthetics and SEO optimization of your site

Summing up, from my point of view the heatmaps are very useful for the aesthetic part of a site, which is not detrimental given that in terms of positioning on search engines the user experience plays a fundamental role. The point is that this instrument of the most complex tasks – such as monitoring or engaging in an advertising campaign or the profiling of potential leads (lead) – is not enough. It is essential, for this purpose, to equip itself not only with a respectable dashboard but also with a certain amount of numeric data. This will be why the main software that offer this service are all equipped with a dashboard more or less complex and more or less similar to the better known one of Analytics.

For these reasons and for the sake of information, it is necessary that lists the main software on the market today that I have decided to group in my personal mini-standings, placing as selection criteria the quality of service, convenience economic and completeness of ‘offer.

Heatmaps, 4 software that you can use classified according to quality, convenience and completeness to improve your user experience

4 #

At the moment I think it is the best tool for quality / price ratio especially for that category of users who still chew little the fabulous world of internet. The graphic interface of the site is very intuitive and the accessibility to its contents and service is tremendously simple considering that – unique in its kind – offers a free trial of six months after which it is possible to subscribe to a package. Super recommended for those who want to experiment without too much effort? A valid alternative could be the paid plugin for the WordPress CMS “UserTrack”, clearly more famous than the first but a less simple pinch for non-professionals. However very valid.

3 # Crazy Egg

It is one of the most popular and appreciated tools in the industry as well as the choice of some big names like Dell and Yahoo (FONTE: official website). It has a truly complete offer to which it adds an extra service of click maps called “Confetti”. Another advantage is the compatibility with various CMS like WordPress and Joomla to which he has reserved specific plugins. For the rest, instead, simply copy and paste the code or use Google Tag Manager. In my opinion, one point to its disadvantage is access to the free 30-day trial, as it obliges the user to release his bank details. This could be an obstacle given the distrust of many people to buy online.

A valid alternative can be Mouseflow which in addition to the usual features offers a funnel service and user monitoring during the compilation of a form (form). Apparently complicated but simple to use especially if you need statistical data to support or compare with those of Analytics. A point in favor: in addition to owning a specific plugin for WordPress, also has an extensive compatibility with many CMS such as Drupal, Prestashop, Weebly, Blogger, etc.

2 # HotJar

Surely unlike the previous ones is much more cumbersome but not inaccessible to an average user. In addition to the heat map service, it is also possible to submit online surveys to your site, other sites or email address. Its functionalities regarding conversion funnels and the tracking form are also good. Even though its subscription, for Business customers, can easily exceed $ 200/300 on the other for Personal customers, the basic version is always free (albeit with some limitations) and the upgrade costs only $ 29 a month. .

1 # ClickTale

Special partner for both Oracle and Adobe and commercial offices located in all the major cities of the globe. These are just some features of the top video animation company that provided this service that initially had not driven me crazy but I had to change my mind. The completeness of ClickTale lies in its versatility as it offers many services, including heatmaps and a “cockpit” on a par with that of Analytics. Very curious is the function according to which it is possible to obtain a psychological tracking of the navigators or the advanced ability to manage and analyze the data.

User experience and SEO optimization: when Google Analytics alone is not enough

In conclusion, it is reasonable to ask why a tool like Analytics, strong of its brand, has not integrated the function of heat maps so as to defeat the aforementioned competitors. The answer is there. There is in fact an extension for Google Chrome, called Google Analytics Heatmaps, which unfortunately has not yet given the expected results since it has been rejected repeatedly by users of the web. So you just have to try the tools described to improve your online activity, while the giants of the web, once again, are fighting.

Best Gadgets Collection in Your Budget


The best gadgets collection in your budget is simply not easy to manage. You need a long list of details to go through. Check out online and retail stores. Go through a long list of gadgets and find nothing. Although one can find a lot of gadgets in the budget the gadget needs to be perfect and very classy. If you have passed the Las Vegas Consumer Electronic Show you might have missed a lot. But stop worrying we are here to make up to your time and work. The important task is to look into the products and understand whether they are perfect for you and your budget. Here is a list of products that are designed especially for the best gadgets collection in your budget.

Swagtron T8

The hoverboards under $100 is a must buy for anyone. If you have a good budget and less to spend on the hoverboard go for the hand-picked choice. The Swagtron T8 is one of the reasonable and budgeted items on our list. This gadget is the best pick for any terrain. You can buy the ride and enjoy your leisure time for worth less than $100. Although every one today is a gadget geek they all need a good budget. This T8 is a good pick that is designed with the best quality technology. You can also have access to the features like good speed, lightweight, powerful battery and much more. You can buy this gadget directly on

LG G Flex 2 smartphone

The LG mobiles are very high on graphics and full of technology. One look at an LG set and you will definitely fall in love with it. Stop worrying about the new LG phones. The new G Flex Android 2 is designed with an extra plastic coating that keeps your phone protected from any fall or damage. If you are looking for a phone that shall be under your budget buy the LG Flex 2. This one is a self-heal scratchless gadget that is protected with the best polymer. It has a wide screen, good camera, and a size of iPhone 6Plus. It has a powerful processor a good charging capacity and the high-speed charging. You can buy this cheap gadget in half the price of the iPhones. Stop worrying and buy a good phone in less budget.

Withings Activité and Pop

The trend of wearable gadgets is growing very fast. Every single person needs a wearable and it needs to get one in our a reasonable price. The most important part is to find trendy gadget which is in the budget. The most important thing is to understand that the gadgets are available in almost all kind of varieties. The trendy gadgets have greatly in the current scenario. The smartphone apps have been helpful in treating the human body and helping to guide us through a healthy lifestyle. The exercise watches are very helpful in creating the most accurate and healthy lifestyle for a human being. These watches have gained much importance in the 20th century. The 20th century brought forward many wearable gadgets that are a high model and helpful in maintaining a good life.

Parrot MiniDrone Sumo

This an awesome robot that helps in maintaining the remote app Free Flight 3. This app is run on wifi and it is able to run, jump speed, and height. The MiniDrone is a beautiful robot that can be helpful in jumping with the highest speeds. You can get this drone is one of the highest speeds. The drone is helpful in making spins, handling hits and falls. This drone is one of the effective machines that can create the most spectacular show. The Sumo is creative in making a beautiful collection in your gadgets under the budget. This gadget is very trendy and it is controlled easily with the app.

Belkin WeMo SwitchHome automation.

Technology is advancing in every sector. This technology has created many threats for everyone. Nothing is safe, everything is being recorded in the cloud or apps are copying your lifestyle. They are violating your privacy, but not every app is the same. The Wemo system is one of the apps that is working for your home protection. The smart app helps you keep your home security and decides what is best for you. It can start taking control of every single thing. The Switch keeps the home active and locked no one is able to violate your privacy. The switch specializes are connects the security with the wifi and keeps you informed about everything. One of the cheapest security system that is connected with your phone.

Canary Home Security System

Similar to our upper product this one Garmin is bringing a new major contender to the smartwatch space with the VívoActive, which monitors everything from sleep to golf and swimming, along with the usual running and walking. The Garmin watch is loaded with lots of As you would expect from Garmin, the watch is packed with a GPS this watch has the ability to last till 10 hours without any charge. The watch is able to last 3 weeks without any charging refill. It also provides you location and works perfectly.

SeeMeCNC Eris 3D Printer

This is a small 3D printer. The small printer is a great product that works perfectly for all your work. You can get one and help your children in making the best 3D models. The 3D printer is well in your budget. The capacity of this machine is to help young students and enhance their creative ideas into perfect 3D models. These 3D models can turn your imagination into reality. If you are out of instruments in making live models this one is the best you can have. It is not costly, easy to use, and kids friendly gadget. Your children can create their models from this tiniest printer.

Samsung SDS Launch New IoT Smart Door Lock


The IoT wave is coming and Samsung is trying to sail right on top of it. The Korean tech giant has been public about its vision for IoT, claiming that 90% of its products are IoT ready. The company aims at having all its products support IoT by 2020. Samsung SDS, a subsidiary of Samsung that focuses on IT, announced the IoT smart door lock (SHP-DR900), the successor to the company’s current IoT smart door lock.

The DR900 allows remote control of the lock using smartphones and can inform the users about door activity in real time by making use of notifications. It features a power efficient WIFi chip that makes the battery last twice as long as other products in the market. Samsung has improved the built-in fingerprint scanner for accuracy. Sensors allow the door to be opened even with a gentle touch.

The door lock is said to be more secure as it makes use of Samsung SDS-White Box Cryptography and Samsung SDS-Secure Encapsulation for Application Layer technologies to prevent hacking attempts. Sources say that the lock will be made available globally while the prices and availability are yet to be revealed.

With the cost of manufacturing dropping with the invention of new technologies every day, smart home electronics are rising in popularity. More and more devices are being inter-connected every day.

According to Samsung, ‘IoT market growth will be a dominant force across the spectrum of technology-related industries’ This growth is supported by a large number of people, products and services being connected.

Samsung has even released its platform previously for IoT development called the ARTIK. According to their website, ‘Samsung ARTIK is the integrated Smart Internet of Things platform providing the fastest path to secure and interoperable IoT products and services.’

There are much larger implementations of IoT than operating a door lock. Combined with automation, it could be used to run entire facilities. The possibilities are endless and it will be worth observing how they take shape in the near future.