4 Best Mobile App Development Tools


There are several app building platforms that develop apps without digging a hole in the customer’s pocket. It is important to choose the right platform for building a mobile app. We’ve put together top five mobile app development tools that are popular in the industry.

1. Xamarin

Xamarin is the preferred choice for native applications. Xamarin reuses business logic layers and data access across platforms. This can be beneficial when functions such as large amounts of local data, offline mode, and image recognition need to be implemented. Being built on the C# programming language, it runs on the .NET common language infrastructure. This tool is widely used to build apps for iOS, Windows, and Android platforms. Xamarin is a mono framework that enables communication with the API of mobile devices. It also allows mobile application developers create scalable and robust applications with the help of its QA and testing features.

One of the greatest advantages of Xamarin is that it tends to result in fewer bugs and provides faster time to market. Lesser codes means fewer bugs and a single test can validate the code of both the platforms.

Xamarin believes in collaboration and so, it gives an opportunity to the developers to select from a host of free and paid components. Xamarin Component Store includes UI controls, third party web services, and cross-platform libraries. Backends like Microsoft Azure, Salesforce, and others can be integrated easily with Xamarin. With so many crowns, Xamarin is the king of cross platform app development.

2. Appcelerator

Usually, Appcelerator “accelerates” the app development process as it allows the developers to create apps with fewer lines of code. It supports iOS, Android, Windows, and browser-based HTML5 applications. Whether one needs to develop a native app or a cross-platform application, Appcelerator can be the right choice. It mainly helps the development when application reacts with a web service.

What makes Appcelerator popular is that it is not just based on the concept of “write once, run everywhere.” It has several platform specific API’s, features, and user interface. As its code is platform targeted, it ensures enhanced performance. Without learning coding of Android and iOS platforms individually, developers can develop reliable mobile applications.

Appcelerator’s Titanium uses JavaScript and XML to build native and hybrid mobile applications. It is also useful in building mobile web apps. It has a huge community of developers and they gather at the Appcelerator Open Mobile Marketplace where developers and users can buy, sell, and share templates, modules, and extensions.

3. PhoneGap

PhoneGap falls into the category of cross-platform app development. One of the major benefits of PhoneGap is that it can be used for creating a single app that works on all mobile devices. It works on HTML5, CSS3, and JavaScript.

The framework is integrated with several libraries to improve the functionality and save a lot of time. Being a flexible tool, it enables development of various mobile applications with lesser efforts. Developers can extend the functionality of the application with the help of plug-in architecture.

Applications developed using PhoneGap work uniformly well over multiple platforms rendering the same look and feel. Moreover, the powerful backend system increases the speed of development of mobile apps. Another amazing feature of the tool is that it taps into the hardware of the device such as the camera, accelerometer, geo-location, etc.

PhoneGap has an Open Source License, so it is a free framework for mobile app development. It has a large community of developers for assembling new codes and modules to improve the quality of the apps built. It is a robust tool for building apps without possessing any special skill set or expertise.

3. Sencha

Sencha Touch is an MVC-based JavaScript framework to build mobile apps. One of the unique features of a mobile app is the ability to use it through the touch of fingertips rather than the mouse or keys. Sencha Touch offers a high level of responsiveness for your application and this helps to improve the customer satisfaction. Compatible with all the latest versions of Android, iOS, and Blackberry, it is used for creating easy-to-navigate apps.

Developers can code in HTML5 format when they use Sencha for mobile app development. After code is created or converted to HTML5, it becomes easier to use them on Android as well as on iOS. Code can be translated with the help of another tool like PhoneGap.

Customers who want their apps faster should opt for Sencha. It is an effective tool for developing native apps without wasting any time. It comes with high-performance UI widgets for forms, menus, lists, and toolbars. This next generation tool has a user-friendly interface that makes it easy to use the app.

4. Ionic

Ionic is HTML5 mobile app development framework that is widely used for creating hybrid mobile applications. Being a complete open-source SDK, it helps to build hybrid mobile apps using web technologies like CSS, HTML5, and SASS.

It offers great tools and services to build highly interactive apps. Ionic comes with several default CSS components and JavaScript components for building mobile apps. As it is built on top of the AngularJS framework, it becomes easier to build applications.

10 Killer Ecommerce Marketing Tips to Boost Your Business in 2018


Starting an e-commerce business is never an easy job. Running a lucrative one is even more difficult. Though there’s no scarcity of tips and tricks on strengthening e-commerce sales, most of them will turn out to be completely pointless if you’re not following the right strategies.

People should not be unfamiliar with strategy. Those who understand it will survive and those who do not will perish – rightly said by Sun Tzu.

Regardless of the size of the business, increasing online sales is the key goal of most businesses. Whether you run a small retail business or are employed by a big eCommerce giant like Google, boosting sales through online channels is similar to bowling a strike – it looks easy but, in reality, isn’t.

opportunity with today’s tough competition. But when it comes to enriching the online shopping experience, most retailers stop at the ubiquitous, “Add these two items and take 10% off” and “Customers who purchased this item also bought…”.

In most cases, the competition comes from other retailers who take advantage of the complex algorithms for tracking and predicting the customer’s needs and then delivering it to them early and often. But, what about those small e-commerce businesses with the shoestring budgets? Are they relegated to playing second fiddle forever?

Not quite.

Here are the top 11 e-commerce marketing tips for boosting business growth and making it reach a new, higher level of success:

1. Real-time Personalization

Nearly three-fourths (74 percent) of online consumers get annoyed with websites where the content (e.g. ads, offers, promotions) appears irrelevant to their interests, according to a report.


Today the “spray-and-pray” marketing is, unfortunately, dead. If you wish to win customers and improve customer adherence, you need to provide your customers with a shopping experience that’s tailored to what they’re searching for. The more relevant offers you present to your shoppers, the higher the chances will be that they’ll buy. According to a report, 73 % of customers prefer doing business with brands that make use of personal information for perfecting shopping experiences.

You can use an on customer’s browsing history, interests, and preferences to send them personalized marketing messages. Just make sure to keep your messages relevant and targeted

As per a survey, 45 percent of customers are likely to buy from sites that offer personalized recommendations. Shoppers want personalized experience on the web and they wish for the same experience as they repeat different touch points in their customer journey. It can help when a customer is shopping on their desktop, gets distracted and abandons the checkout process before success. When they return (especially on your smartphone), flaunt some relevant recommendations and the products lying in their cart and encourage them to complete the transaction.

When personalizing your marketing messages, you need to remember not to over-personalize or else it can make you flop. There’s a fine line between using shopper’s personal information for customizing the message and invading privacy.

2. Exclude Slow-selling Items

Products that remain on your shelf and sell slowly can, in several instances, cut down the cash flow and decelerate a business’s development. As a result, it’s necessary to have closeout sales.

Consider stock items that are:

  • Perishable;
  • Seasonal;
  • Sold less than one every quarter;
  • Newer or have updated versions;
  • Not sold online in a month or more.

Provide a discount for these items. It will help you sell out and attract new customers as well.

3. Make your E-commerce website mobile friendly


In today’s world, a responsive, mobile-optimized website is necessary for any business. As per Google survey, 61% were more likely to leave if a site wasn’t mobile friendly. As per comscore report, mobile-only users now exceed the number of desktop users in the U.S.

In order to maximize conversions, it is necessary to provide best mobile experience to users.

Below are few things that need to be considered:

  • Make your site responsive
  • Make sure your site loads faster
  • Optimize your mobile site and improve site search
  • Simplify the checkout process

4. Adding Live Chat


Using live chat, customers can ask questions or express concerns before making any buying decision. This opportunity can increase the conversion rate or perfect the customer shopping experience for your brand. Offering live chat on your site will also let you discover the minor and common problems experienced by customers. Resolving those problems can lead to an overall rise in conversions.

A survey found that 31 percent of the online shoppers in the U.S. and UK accept that they are more likely to buy after utilizing the live chat feature on a site.

There are many reasons for why customers appreciate live chat and time is a key factor. People who prefer live chat agreed with the 79 percent that said they did so because of quick responses and 46 percent agreed it was the most effective communication method.

5. Use Opt-In Pop-Up Offer to Push Them over the Edge

If you wish to improve your conversion rates and sales, don’t overlook the potential of opt-in offers. Pop-ups encourage visitors to sign up for your mailing list, newsletter or loyalty program. This not only increases your contacts (a useful resource for email marketing) significantly but also boosts sales quickly.


A pop-up on a prospective customer’s screen who is on the fence about buying from your site may well be influenced by a well-placed opt-in offer. For instance, 10% off on their first order or free shipping above $499. Though they may not complete the transaction at that time, they will likely sign up for your opt-in offer, which means they still got added to your database and they may change their mind and come back to complete the sale.

Make sure to test every element of an opt-in offer for maximum optimization. Often A/B tests different offers to see which one works better for fetching more sign-ups. Ensure that visitors see the pop-ups before they’re about to leave the page. Remember, the more people who enter their e-mail addresses at opt-in, the higher the probability is that they will make a future sale.

6. Offer Free Shipping

Several studies have shown that there are many benefits to offering free shipping. Online shoppers are 4 – 5 times more likely to buy from a site offering free shipping.  People don’t like to pay for shipping.

If your business does not offer a free shipping option for your customers, it’s time to add one. In a survey carried out by Ask your target market, 70 percent of respondents said that they have a higher opinion of brands offering free delivery and shipping. 84 percent are more likely to shop on sites with this service and 75 percent said they are more likely to shop if there’s a free shipping promotion, rather than other types of promotions or discounts.

7. Reduce shopping cart abandonment

According to Baymard Institute stats, average cart abandonment rate is 69.23%. This means for some reasons people do not complete the purchase. It refers to the potential customers who add products to the cart and drop out before they complete the checkout process.

What is cart abandonment?

Shopping cart abandonment refers to the potential customers who add products or items in the cart, but exit without completing the purchase. There can be various reasons why online visitors are abandoning carts.


Below are some of the smart ways to reduce shopping cart abandonment.

  • Make user-friendly interface to simplify navigation and checkout process
  • Send shopping cart abandonment E-mails
  • Increase trust in the process by showing valid SSL certificate or trust symbols
  • Offer price match guarantee
  • Provide guest checkout option

8. Flaunt Customer Reviews and Build Trust

Social media has turned everybody’s lives inside out. No matter whether you’re buying a new smartphone or going out for dinner to a new restaurant, people check out the internet first.

Customer feedback can make or break your sales. Positive reviews by satisfied customers can help you gain the trust of your potential customers. Negative reviews can help you gain experience and work on the points that customers expressed a dissatisfaction with your services.

Customer testimonials and reviews are more influential than the perfectly written sales copy, so be sure to add numerous reviews and testimonials that speak to how wonderful you and your services are.

9. Automate Your Email Marketing

Automation is essential to improving the email marketing game. Automating your entire email marketing strategy based on pre-set triggers helps you to send seamlessly hyper-relevant and timely messages, delighting subscribers.


According to a Forrester research 89 percent of marketers said that email is their key channel for lead generation. This means that you can be more proactive by automating your email marketing campaign and making the marketing process smoother and more effective. For instance, if a customer abandons his cart, an email will remind him about his cart and encourage him to revisit the site to complete the transaction.

What’s most important here is the email sent to the abandoners. This is only possible if you have automated your email marketing. Manually sending email takes quite a lot of effort and is time-consuming. Once you automate your email marketing, an email will automatically be sent as soon as someone trips the online trigger. According to statistics, “Automated emails get 119 percent higher click rates than broadcast emails.” B2C marketers who used automated emails noticed conversion rates as high as 50 percent.

10. Ensure excellent customer support

E-commerce marketplace is not only about selling quality products and catchy designs. Obviously these two will help you but other than these to stand in the competitive market you must ensure that you provide excellent customer support. The way you are providing services to the customer will decide how long your business will sustain.

According to a study, 78% consumers not made an intended purchase due to low or poor customer service. So, if you don’t provide great customer service, you may lose potential customers.

You can provide best customer service across multi-channel

  • Social media
  • E-mail
  • Live chat
  • Phone
  • Customer service center or help desk

Your customer to be able to reach you through these mediums and it’s important that you respond them quickly.


Successfully running an e-commerce business is never a sure bet, but using the above-mentioned strategies will ensure that you haven’t left things merely to chance. Moreover, all of these strategies will work if implemented correctly!

5 Tips for Being Naturally Better at SEO


As a small business owner or advisor, getting on the net and developing your existence can be frightening enough. When you are in the thick of things, you do not even wish to hear phrases such as”search engine optimisation (search engine optimization )” or even”Internet marketing.

It surely does not help that improved and new search engine optimization theories are being touted weekly. It can be tough to know what to think or know where your time is spent. However, for the company to achieve its entire Internet possible, SEO is something which you want to think about. Due to Search Engine Optimization matters.

If you are an SMB not certain where to get about the search engine optimization train, then fear not. As a small company, there are loads of simple things you can do, all on your own, to set your website in order to be inherently good at SEO. Get down the basics; then be concerned about the harder components. Build your website for customers: Putting together a complete site which reflects you and informs the world what you are about could be paralyzing. Where do you begin? What should you concentrate on? Who would you talk to?

There is so much to think about.

1. Build your site for users: Step one is to concentrate on your clients. So focusing on endurance. Build a website that’s intuitive and simple for people to digest. Adhering to best SEO techniques such as using breadcrumb navigational components, creating easy-to-skim articles, obtaining an easy interface, choosing the ideal keywords and phrases, and coordinating your articles into subject silos can really go a very long way in assisting clients to understand your website easier.

By earning your website intuitive and simple for a person to emphasise, you also make it much easier for the search engines to index and ranking. That usually means the arrangement and organization of your articles is overriding.

2. Become a subject matter-authority: Turning into a supply of articles: Adding special, professional articles to your site is a fantastic way to put it up as a pioneer in its area and to construct authority. To get an SMB or adviser that may indicate writing tutorials regarding your product or service, publishing view or thought-leader type bits, composing e-books or whitepapers, generating movies, guest blogging on additional authority websites, and utilizing social media to discuss extra content. By making your website The Supply for reliable information about a subject, you turn into a topic matter-authority on your clients’ eyes and construct your expertness.

Assembling your own personal brand/reputation: By setting yourself as a material hub, you are already well on your way to creating your own reputation and brand. But do not just stop in your site! Start building your existence on the regional community and your market by speaking at events, engaging in webinars, and being outspoken about whatever it’s that you stand for.

3. Do stuff to attract links: By making yourself an authority within your niche, it permits you to naturally bring in the hyperlinks, enjoys, mentions, and stocks all of the search engine optimization experts will tell you everything you want. Do things to entice hyperlinks: Any SEO worth their salt will tell you that you want to construct links so as to raise your search engine optimization efforts. However, as a small company, how can you do so? And just how can you do it at a non-spammy manner that you are familiar with?

The simpler answer is this to entice links you need to do things. You need to give folks a reason to chat about you. And on the internet, speaking about you means connecting to you.

Again, getting an authority and composing content are clearly two excellent ways to do some thing and draw links. However, be on the lookout for ways to fit yourself into media mentions, hold giveaways and contests, sponsor events locally, encourage local charities, blow up something, disagree with the business demigod, whatever.

Whenever it’s easy to get caught up operating within your enterprise, you also must work on your company and bringing focus a part of the. Boost societal and be sociable: When you are creating cool things, kill 2 birds with one stone by creating that”material”

4. Increase social and be social: Add societal calls to actions, integrate societal discuss buttons, allows for consumer involvement, etc..Not just will encourage and adding societal activity help your articles and thoughts be viewed by more eyeballs, it is going to give off significant signs to the search engines your brand and your articles are things that customers desire. The search engines are taking a look at social signs to help them locate the meat from the huge sea of content which has been generated. Consider functionality: Something many business owners do not consider is how their website performs, both about the Internet an on cellular.

5. Think about performance: They produce websites in Flash not knowing the inherent SEO difficulties or they do not fret too much when a webpage (or the entire site ) takes too long to load. The end result of this is a lousy encounter, both for customers and the search engines.

Google has been quite clear about the significance of a fast load time and the way it plays to the Google algorithm. They have even developed a tool that will assist you to examine and optimize your webpage rate.

If functionality is something which you have not believed or thought about in regard to your website, you would like to begin thinking about it. Because when it is between you and a rival for the best game in the search results, the small things may end up being large things.

Above are a few ways small business owners may pay for the search engine optimization basics without even trying. As it happens, the very best SEO means only producing the very positive experience that you can for traffic.